JAPADOG – Japanese Style Hotdogs at Vancouver, BC, Canada

I have a habit of looking for some interesting and unique local food places where we (family) can try something new and experience the local vibe. Hotdog is undoubtedly very popular in both America and Canada and interestingly has more variants than any food in my opinion.

JAPADOG – Japanese Style Hotdogs, a very popular hotdog variant in Vancouver, BC has an interesting background story.

Back in 2015, JAPADOG started with an ambitious Japanese couple with limited funds moving from Japan to Canada with a dream of creating a world famous food stand. 

japadog.com

Interesting Japadog Toppings

I think their commitment and their new spin on hotdogs really paid off. Instead of ketchup and mustard, at JAPADOG you get to taste various toppings prepared in Japanese style. I remember seeing around 15 varieties with Cilantro being my favorite.

Sometimes you don’t need to reinvent the wheel, you just take something very well known, add your own style to it and market it effectively. I learned about this concept sometime back, known as USP, Unique Selling Point aka Unique Selling Proposition.

It was used in successful advertising campaigns of the early 1940s. The term was coined by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.”

wikipedia

From a small humble starting, JAPADOG expanded in the following years, featured in many news articles, 2010 Winter Olympics also helped them in the right direction and opened up many opportunities. If you visit Vancouver you must try a JAPADOG.

I have a habit of looking for some interesting and unique local food places where we (family) can try something new and experience the local vibe. Hotdog is undoubtedly very popular in both America and Canada and interestingly has more variants than any food in my opinion. JAPADOG – Japanese Style Hotdogs, a very popular…

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